About the Project
Developed a visual direction inspired by the Jivamukti Yoga aesthetic and applied it across digital and print assets to support consistent and engaging communication.
The project focused on creating a calm, minimal visual language and translating it across multiple formats, including social media, motion, and print.
Visual Direction
Social Media Design
Motion Design
Print Collateral
Scope
Social Media Assets
Motion Graphics
Promotional Materials
Digital Content
Deliverables
The Challenge
The goal was to develop a visual direction inspired by the Jivamukti Yoga aesthetic while ensuring the final designs felt cohesive, appropriate for the client, and adaptable across different formats.
Approach
The process began with mood exploration to align with the client’s vision. Based on this direction, typography and color palettes were defined to create a calm and minimal visual language.
This visual system was then applied consistently across social media, motion, and print materials, ensuring clarity and flexibility across different types of content.
Developed a visual direction through mood exploration, typography, and color selection, establishing a consistent foundation for all assets.
The project resulted in a cohesive set of assets that maintained consistency across digital and print formats, supporting the studio’s communication needs while allowing flexibility across content types.